the follow‑up playbook.
What to say after the inquiry, the event and the first visit. Copy-and-paste texts and emails, a simple timeline and the thinking behind it.
- Scripts for new inquiries, events, first visits, people who went quiet and referrals
- Fresh follow-up ideas, so you never send "just checking in" again
- The follow-up timeline on one page
- A printable tracker and a quick checklist
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Reply fast.
Interest is highest the moment someone reaches out. The playbook gives you the words, so a quick reply is easy.
Keep going, but change it up.
Helpful, honest, fun. Every follow-up should feel new, not like another "just checking in."
End with a question.
If a message doesn't ask anything, why would anyone reply? Make the answer easy.
From Meera-Michelle Rana, founder of method + launch: sales, marketing and event strategy for local businesses, with over a decade in boutique fitness and wellness presale and sales.